the community for financial advisor growth

Build A Practice You're Proud Of.

A private community of advisors who want to play at a higher level. Work directly with people who are doing it now: attracting seven-figure prospects on LinkedIn, increasing profitability, and running firms built to scale.

$347/mo · Cancel Anytime

OUR COMMUNITY GETS ACTUAL RESULTS

A Coaching Community Built on Proof.

600+ New Client Meetings Booked.

All from organic posts and conversations. Our coaches walk you through what works, why it works, and how to make it work for you.

250+ Households Added in Two Years

The exact systems taught in our master classes, built and tested in our coaches’ own practices.

$100M+ AUM from LinkedIn.

The pipeline our coaches have generated from LinkedIn alone. Members get the same playbook, plus an inside look at how it was built.

Where we help you grow

Three Pillars of a Thriving Practice.

BUILDING A PIPELINE

Turn LinkedIn Into Your Best Referral Source.

Learn to write content that attracts ideal clients, start meaningful conversations in the DMs, and use AI to post consistently in less time.

Pricing with confidence

Get Paid for the Value You Deliver.

Build a tiered fee model, run a 25-minute intro call that qualifies prospects up front, and guide clients from one-time plans to ongoing relationships.

SCALE BEYOND YOU

Build a Firm That Runs Smoothly.

Put proven systems in place: a six-week onboarding kickoff, a three-meeting service calendar, and automations that work behind the scenes.

Meet Your Coaches.

Coaches who built what they teach. Each one leads a master class, and shows up live every month in our community office hours.

FOUNDER OF INFLUENCE LAB

ADAM KNORR

Adam is a LinkedIn coach for financial professionals whose content has earned millions of views for clients. He teaches advisors how to turn posts into trust, conversations, and booked meetings.

CFP® ChFC® RICP®

KYLE KUYAT

Kyle is co-founder of Defining Wealth and one of the 5% of CFP® professionals certified before age 30. He teaches advisors how to charge planning fees, communicate value, and build more profitable practices.

CFP®

JACOB GARDNER

Jacob is co-founder of Defining Wealth, where he built the systems behind a scalable advisory firm. He teaches advisors how to create capacity, delegate well, and deliver an exceptional client experience as they grow.

FOUNDER OF INFLUENCE LAB

ADAM KNORR

Adam is a LinkedIn coach for financial professionals whose content has earned millions of views for clients. He teaches advisors how to turn posts into trust, conversations, and booked meetings.

CFP® ChFC® RICP®

KYLE
KUYAT

Kyle is co-founder of Defining Wealth and one of the 5% of CFP® professionals certified before age 30. He teaches advisors how to charge planning fees, communicate value, and build more profitable practices.

CFP®

JACOB GARDNER

Jacob is co-founder of Defining Wealth, where he built the systems behind a scalable advisory firm. He teaches advisors how to create capacity, delegate well, and deliver an exceptional client experience as they grow.

IS THIS RIGHT FOR YOU?

Built for Advisors Ready for What’s Next.

HEAR IT FROM OUR MEMBERS

Advisors Who Found A New Direction.

All from organic posts and conversations, without paid ads or purchased lead lists. Our coaches go deep into what’s worked, why and how to make it work for you.

Chris Brindle

My revenue has increased 200% since joining this group. I’m now marketing to my exact IDEAL client, gaining a following, running my sales process efficiently and systematically servicing my book. Without this group, I would not have scaled my practice so fast. It is a no brainer.

Evan Panowicz

Such a cool community to be a part of. It’s been great diving into the details on how LinkedIn works and how to grow your personal brand. I’ve learned a ton! It’s been worth every penny!

Michael Beal

So much value in each module and each call in this community. One of the most transformative places to be if you want to grow a modern practice. Adam, Jake, and Kyle are a wealth of knowledge!

Nate Brubaker

The influence lab writing tool is game changing. Turns my word salad into something people actually want to read. On top of that, after taking this course the “what do I write about” question will never exist when you go to write a post. They give you enough resources / prompts / methods / etc. that it completely dissolves the question. Adam knows what he’s doing with the growth portion of this course. Try it out you won’t regret it.

EVERYTHING YOU NEED TO GET GOING

$347/mo

ON DEMAND

x3 Master Classes

Step-by-step modules for each stage.

LIVE SESSIONS

Weekly Coaching

Bring real questions to Adam, Kyle and Jacob.

AI TOOLS

Influence Lab AI

Prompts that end “what do I write about?”

COMMUNITY

Private Feedback

Advisors playing at the same level.

GOT QUESTIONS? Get Answers.

Frequently Asked Questions

Growth, Profit and Scale. The three pillars of what drives our success that we want to share with others.

Three video courses, live group calls with Adam, Kyle, and Jacob, the InfluenceLab writing tool, and a members-only discussion space.

Once a week on Thursdays around 12-1pm CT. (3x a month, so one each month will be a break!)

Everything in the masterclasses is pre-recorded, so you set the pace.

Yes. The LinkedIn course starts at day one: profile setup, your first posts, and your first conversations.

An AI writing assistant made for financial professionals. It suggests topics, edits drafts, and gives feedback before you publish. You can check it out here.

Content is created for licensed advisors with compliance in mind. Your firm’s compliance team still has the final say on anything you publish.

Our community is $347 a month, charged automatically through Skool. Update or end your membership in your account settings anytime.

You can email Sophia with any questions! sophia.avery@definingwealth.com

Your Next Chapter Starts Here.

Join A Community That Gets Results.